Launer, the Queen of England's favorite, actually has more than just classic black shiny leather bags. This brand is actually very girly and comes in a variety of cute colors. This light pink one is really cute. It has pink suede on the inside and very delicate gold decoration. Do you like it?
Launer Although it is a British brand, it was actually founded in the 1940s by Sam Launer, a Czechoslovakian immigrant. Sam's eldest son was killed in action in the Royal Air Force during World War II, and his second son joined the company after the war.
Although Launer was already famous for his craftsmanship at that time, he lacked marketing experience and the scale of his business was not large. Most of his business still came from processing for other brands, among which the name was Gucci.
In the 1960s, Launer successfully received the favor of the Queen of England and received a royal warrant.
However, like many traditional British brands, obtaining royal recognition does not mean great success in the market. Instead, more examples are traditional enterprises that have stagnated in the face of the ever-changing social development. Gradually out of touch with market trends, and ultimately unable to escape the fate of bankruptcy or acquisition.
The same goes for Launer in the sixties and seventies. In 1981, Launer was acquired by leather goods merchant Gerald Bodmer. Although Launer had exquisite craftsmanship at that time, it was experiencing financial crisis, management chaos, lack of independent brand market and other difficulties. Gerald's investment at the time was more like a bet. No one knew whether it was worth saving such a brand on the verge of abyss. It was Gerald's decision at the time that saved Launer.
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While other European brands have moved their craftsmanship and manufacturing to cheaper third world destinations, Launer is one of the few leather goods brands that insists on keeping all craftsmanship in the country of origin. And Gerald's emphasis on Launer's own brand has also brought this small brand to a higher position step by step.
Like many traditional British brands, Launer is extremely low-key in the market and hardly publicizes it. Although the Queen has been using Launer bags for decades, if the media had not been curious to find out , and with so many media news forwarding, many domestic audiences may not know this royal brand until now.
The real explosion of the Launer brand came after William and Kate's wedding of the century in 2011. At that wedding, the Queen also brought a Launer to the wedding as she had for 40 years. A few hours later, people all over the world were searching for Launer, causing Launer's official website to crash.
The biggest problem for Launer fans is that it is difficult to buy.
Even in London, only Selfridges, Fortum & Mason are available, and most of them only have a limited number of styles. If you want other colors or styles, you can only go to the Launer official website to make a reservation, but Not in stock, even ordinary styles will take 4-6 weeks to wait for delivery, and rare leather will only take longer (it takes one to two months to apply for an export license for rare leather, like Johnton's Vicuna of Elgin) Like vicuña, even if a scarf contains only 1%, it still needs to apply for an export license).
The main reason why it is not easy to buy is that Launer's production capacity is too low. All bags are made by hand. One bag can take 8 hours. All these processes are completed independently in Launer's small factory in Birmingham. There are less than 20 workers in the entire factory.
The quantity produced in a year may not be as much as the number of bags sold by an LV flagship store in a month. This does not include some production capacity that needs to be spent on other styles. The actual output will only be higher. few.
Usually I rarely recommend products for girls, but I still highly recommend Launer for girls. It is dignified and elegant, and the color is extremely pure. In my opinion, Launer is a brand that has no obvious age or style boundaries. From a new employee entering the workplace to a queen in her nineties, it will not look out of place. Why is Himalayan white crocodile leather so expensive
Wu Yifan's small Burberry satchel is so cute, with a bit of a nostalgic style, and the design of the small satchel is mixed with a street feel, which suits his personal style very well! It's not easy for boys to look good when carrying a small bag, but Kris Wu is very good at it.
What kind of sparks will be created when the most iconic British style brand is combined with the most handsome male idol in the country? British luxury brand Burberry announced today that it has joined hands with the male idol Wu Yifan to launch the "THE KRIS WU EDIT Wu Yifan Fashion Special" series. The new spokesperson Wu Yifan personally performed in 5 sets of Burberry selected fashion advertising films. The items in the shot are all his favorites, including Burberry trench coats, military-style cashmere coats, sports-style striped sweaters and other ready-to-wear series products, as well as brand Classic Scottish cashmere scarves, privately marked The Rucksack military backpack series and other accessories.
This series of commercials were shot in London, and the charming and fashionable looks were all created exclusively by Kris Wu. The commercial will be released today and will last until January 2017. For more exciting content, please log on to Sina Weibo, WeChat, Youku and all official platforms of the brand. In addition, the content of the advertising blockbuster will also be released in outdoor and print media. Now enjoy this super handsome fashion and bag style together with the beautiful bags.
Fendi's latest season launches men's Peekaboo with cartoon illustrations inside! She looks serious on the outside, but is very naughty when she opens up! This season's bags, shoes, and clothes all have illustrations like this, created by British designer Sue Tilley. Such a cute Peekaboo.
The PEEKABOO handbag represents the core concept of the FENDI brand: duality. The chic, streamlined and timeless appearance reveals its noble soul through handcrafted skills; its subtle and unexpected interior also reveals the surprises of the handbag: contrasting tones and different textures between the exterior and interior, and the use of high-quality cowhide leather or rare leathers for understated elegance. Fashion does not need to be loud and luxurious, this will be the new concept of luxury fashion.
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